13-15 Shefer. Kerem HaTeimanim.
Between the Carmel Market and Rothschild. Eighteen residences on a hillside plot, a Signature Edition penthouse across three floors, held for owner-occupation.
The building
Six storeys. Eighteen residences. Architect Yaniv Pardo. A TAMA 38/2 scheme — the existing building taken down, a new building erected in its place across the combined 13 and 15 Shefer plots. Currently under construction.
The site is positioned on one of the natural hillside rises that run through this part of southern central Tel Aviv — a topographical feature not widely understood by buyers familiar with the city only through its flatter northern grid. Shefer Street’s gradient gives upper-floor residences a genuinely elevated aspect over the rooftops of the surrounding streets, with views extending toward the Nahalat Binyamin quarter immediately to the east and the White City beyond.
Eighteen residences is the scale at which a Tel Aviv building reads as intermediate — larger than the boutique buildings of Lev Ha’ir (11 to 16), smaller than the mid-scale Dizengoff Old North schemes (33 to 40). The scale is close to 47 Pinsker’s sixteen, close to 10 Isserles’s twenty-one. A building where residents will know each other, where the va’ad bayit functions as a small collaborative rather than a managed service, and where the communal spaces of the building are sized to meaningful use by the resident community.
The quarter
Kerem HaTeimanim — the Yemenite vineyard — is the small residential quarter that sits immediately west of the Carmel Market, south of Bograshov, and north of Neve Tzedek. It is one of the oldest inhabited neighbourhoods of Tel Aviv, established by Yemenite Jewish families in the late nineteenth century, and it retains a specific character that distinguishes it from every other quarter in the office’s catalogue.
The streets are narrow and irregular. The buildings are mostly two-and-three-storey Bauhaus-era structures, intermixed with earlier Ottoman-era houses and the occasional post-1950s infill. The daily life of the quarter is concentrated around the Carmel Market’s western edge and the Nahalat Binyamin pedestrian mall — with small family restaurants, long-established Yemenite bakeries and spice shops, the Tuesday and Friday arts-and-crafts market on Nahalat Binyamin, and a resident community that reads as genuinely local rather than transient.
For a buyer whose Tel Aviv reference is the small-scale, irregular-grid, village-within-a-city character of Neve Tzedek, Kerem HaTeimanim sits at the adjacent register — slightly rougher at the edges, less visually curated, more lived-in, with a more complex social texture. It is not the Neve Tzedek postcard; it is the working quarter next door.
The position
13-15 Shefer sits at the heart of this walking geography. The Carmel Market begins two minutes on foot to the east. Nahalat Binyamin pedestrian mall is three minutes. Rothschild Boulevard begins six minutes south. The Tachana compound and the Neve Tzedek quarter are nine minutes south. Bograshov and the beach are five minutes west — a genuinely short walk to the Mediterranean that most Lev Ha’ir buildings cannot match.
The elevated plot adds a specific characteristic: from the upper floors, the roofline of the Nahalat Binyamin quarter is visible as a topographical feature rather than as a distant reference. Residents will see the restoration-period buildings of Rambam Street and the immediate fabric of the quarter laid out below them — a view specific to this plot and not easily replicable elsewhere on the street.
A note on the Beit HaAmudim view
The original developer copy refers specifically to the building’s view of Beit HaAmudim — the column-fronted 1925 Magidovich building on Rambam Street, known locally as a jazz club from 2011 through May 2025.
The building remains at its Rambam Street address, but the jazz club has closed and the structure is currently under renovation. The view from the upper floors of 13-15 Shefer will therefore not be of an operating jazz venue at the point of handover; it will be of a restored Magidovich-era structure returning to a new use, character still to be determined.
For a buyer who was specifically attracted to the jazz-venue proposition, the honest position is that the venue is no longer. For a buyer who is attracted to the architectural fabric of Rambam Street and Nahalat Binyamin more broadly — which is where the genuine long-term character of this view sits — the position is unchanged.
The penthouse
The Signature Edition penthouse is the residence the scheme is organised around. A three-level configuration extending across the upper floors: a lower floor described by the interior architect as intimate and introspective, a middle floor for living and hosting, and a private rooftop with a pool at the top.
The interior is the work of Gad Halperin — the same architect responsible for the Signature Edition residences at 4 Michal, Jabotinsky 101, and HaKnesset HaGdola 22. His description of the scheme, offered at the register of the architect rather than the developer:
“The penthouse was conceived as a three-level space, where each floor expresses a distinct layer of living: movement, presence, and elevation. I wanted to create a living experience where each floor has its own identity, rhythm, and atmosphere, without compromising the harmony that connects them.”
The three-floor configuration is unusual in the Signature Edition line and is specific to this scheme’s architecture. Most of the other Halperin-designed Signature Edition penthouses are two-floor duplexes with a rooftop terrace. 13-15 Shefer introduces a third interior floor below the main living level — a private retreat designed as genuinely separate from the hosting and rooftop registers above. For a buyer whose preferred residence structure is a clear separation between public, private, and outdoor spaces within a single home, this configuration is more refined than the standard Signature Edition duplex.
The residence is offered on the same fully personalisable basis that defines the Signature Edition line — material palette, layout, joinery, and kitchen specification all configured with Halperin’s studio during the construction phase. The residence is commissioned rather than purchased finished.
The buyer
13-15 Shefer addresses a specific buyer register:
Returning Israelis whose Tel Aviv memory centres on the Kerem HaTeimanim and Carmel Market district — the specific quarter rather than the city generally. Anglo and French buyers whose European reference is a small residence in a lived-in neighbourhood rather than a postcard-tourist one — perhaps a small flat in Barcelona’s Gracia quarter, or an apartment on a cross-street of the Marais rather than the principal artery. Senior professionals in the Rothschild commercial and cultural axis whose residential preference is to live closer to the market and the sea than to Rothschild itself.
The elevated hillside position, the three-floor penthouse configuration, and the proximity to both the market and the beach are the three specific features that together make this scheme not easily substitutable with other buildings in the catalogue. A buyer whose register genuinely matches these features — and only such a buyer — is the correct fit.
The representation
Construction is under way. The developer has released an initial set of residences for qualified enquirers; the Signature Edition penthouse is under office correspondence. For buyers who introduce themselves to the office in the current period, the full inventory remains under discussion rather than on the public portal.
Between the market and Rothschild, on a hillside plot that most visitors never notice. Eighteen residences. A three-level penthouse, commissioned not purchased. Kerem HaTeimanim as the working quarter next door to Neve Tzedek.
A note from the office. If you are considering 13-15 Shefer — or if your register is Kerem HaTeimanim specifically — a brief conversation is the simplest place to begin.
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