10 Isserles, Tel Aviv

10 Isserles. Midtown.

Between the Azrieli towers and the Sarona market, on a quiet residential street at the heart of the commercial axis. Twenty-one residences, demolition and reconstruction, held for owner-occupation.

The building

Seven storeys. Twenty-one residences. Architect Adar Saker of PLATFORM UR — the same practice responsible for Jabotinsky 101 and HaKnesset HaGdola 22 elsewhere in the city. A demolition-and-reconstruction scheme: the existing two-and-a-half-storey building on the plot will be taken down and a new seven-storey residential building erected in its place, with underground parking provided for the residents.

Conditional permit approval has been granted. The scheme is in the earliest phase of its public release cycle.

The quarter

The Midtown quarter is the youngest of the recognisable residential zones in central Tel Aviv. Fifteen years ago, the stretch between the Azrieli complex and the Sarona quarter was office towers on one side and derelict railway land on the other, with the small residential streets — of which Isserles is one — threading between them almost as an afterthought. The opening of Sarona Market in 2015, followed by the restoration of the Templer colony and the construction of the Midtown residential tower itself, transformed the quarter.

Today Isserles sits at the centre of what is, measurably, the densest commercial-residential axis in the city. The Azrieli towers and their ground-floor retail are a four-minute walk. Sarona Market — Israel’s principal gourmet food destination — is six minutes. Kaplan, the government district, is eight minutes. The HaShalom railway station is seven minutes. The Menachem Begin boulevard, the Ayalon corridor, and the Kaplan government complex are all immediately to hand. For a resident whose daily life is concentrated in the central commercial axis, the walking-distance register of this address is unusual even by Tel Aviv’s dense standards.

Isserles itself is a small street. The commercial density that surrounds the quarter has not reached the inner residential streets, which remain quiet enough to read as a proper residential address rather than as a node in the commercial grid. That contrast — commercial heart, residential street — is the particular character the quarter offers, and it is what distinguishes a Midtown residence from an equivalent residence on one of the commercial arteries themselves.

The position

The walking-distance geography is the defining feature of this address. For residents whose daily life is conducted on foot in the central commercial axis — senior professionals in the technology and finance clusters, executives at the firms with offices in the Azrieli complex, government-adjacent professionals with day-to-day presence at Kaplan — the position of 10 Isserles is closer to office, transport, and food than almost any alternative at equivalent residential standard.

Frishman and Gordon beaches are twenty-two minutes on foot through the White City grid. Rothschild Boulevard begins twelve minutes south. Neve Tzedek is sixteen minutes. Habima Square is eighteen. The whole of the cultural and commercial centre of the city is within walking distance — an unusual claim to be able to make in specifics rather than generalities.

The buyer

10 Isserles is addressed to a specific buyer whose Tel Aviv is measured in walking minutes to the office rather than in altitude or coastline.

Senior professionals in the technology, finance, and legal sectors with day-to-day presence in the Azrieli, Sarona, or Kaplan clusters. Corporate relocators arriving with the international firms that have opened Tel Aviv offices in the last ten years. Returning Israelis who work in the central commercial axis and who do not want the car commute that a Ramat Aviv or Park Bavli residence would require. Buyers for whom office and residence in a single quarter is not a compromise but the explicit requirement.

At twenty-one residences, the scale is larger than the Lev Ha’ir boutique buildings (28 and 30 Shalom Aleichem, 4 Michal), which makes it less suited to the small-building-intimacy register and more suited to the buyer whose priority is position rather than resident community. This is not a criticism — it is a positioning fact. The right buyer for 10 Isserles is the one whose working life needs the address more than their residential life needs the neighbours.

The representation

Conditional permit approval is granted. The scheme is in early release, with the developer holding an initial set of residences for qualified enquirers before a broader marketing phase. Handover is anticipated in 2028, allowing a buyer committing in the current period a meaningful lead time on the completion schedule.

For buyers who introduce themselves to the office in the current phase, the full inventory — including the preferred upper-floor residences with the most open aspect toward the Azrieli cluster — remains under discussion rather than on the public portal.

Between the towers and the market, in the quarter that became a quarter in the last decade. A residence for the buyer whose life is in the axis.

A note from the office. If you are considering 10 Isserles — or if your register is the Midtown / Sarona axis more broadly — a brief conversation is the simplest place to begin.

→ Request a conversation

By appointment. By introduction. By conversation.