26 Isaac Harif, Tel Aviv

26 Isaac Harif. Southern Tel Aviv.

Near the approach to Bat Yam, by the new Red Line light rail. Twenty-six residences, currently under construction. A growth address rather than an established one.

The building

Eight storeys. Twenty-six residences. Architect Yaniv Pardo. A TAMA 38/2 scheme — the existing building demolished, a new residential building erected in its place with underground parking provided.

Construction is already under way. Handover follows the standard TAMA 38/2 completion cycle from this point, likely 2027.

A note on register, before the rest

This building sits outside the office’s core register, and the office will say so plainly rather than position it as something it is not.

The residences in the principal Altitude Privé catalogue are boutique buildings on established streets — Jabotinsky, Rothschild, HaKnesset HaGdola, Shalom Aleichem, Michal, Pinsker, Dizengoff — in quarters whose character is already known: Park Tzameret, Bavli, Lev Ha’ir, the White City, the Old North. The buyer profile at those addresses is the primary-residence buyer, owner-occupying, with a thirty-year horizon on the residence.

26 Isaac Harif is a different proposition. The address is in the southern stretch of Tel Aviv, near the border with Bat Yam, in a quarter that is under transformation rather than already formed. The attraction is infrastructure-led: the Red Line light rail, now operational, transforms the walking-and-transit geometry of this part of the city; the Bat Yam coastline regeneration immediately to the south adds a further tailwind over the next decade. Buyers considering this building are doing so for a specific combination of value, current construction-stage pricing, and the growth trajectory of the quarter itself over the ten years after handover.

This is a legitimate proposition — in the right register. The register is investment-and-primary-residence at a growth address, rather than primary residence at an established address. The correct buyer for this building is aware of that distinction going in.

The position

26 Isaac Harif sits in southern Tel Aviv, in the band that runs between the Ayalon motorway corridor and the coast, approaching the administrative border with Bat Yam. Historically this section of the city has been a mixed residential-and-commercial district with modest property values, limited international buyer presence, and an older residential stock in need of systematic renewal. In the last five years, three factors have begun to change the trajectory of the area:

The Red Line light rail — operational since late 2023 — has connected southern Tel Aviv to the city’s centre and to the wider Gush Dan metropolitan area with an efficiency that the previous bus-only network could not offer. Residents of this stretch can now reach Rothschild, Habima, and the Tel Aviv commercial centres in fifteen to twenty minutes on rail, a transformation on a daily-life scale.

The Bat Yam coastal regeneration — a multi-billion-shekel project to redevelop the Bat Yam seafront with new towers, a restored promenade, and upgraded public realm — is under way immediately to the south. The effect on values in the immediately adjacent southern Tel Aviv streets is the standard real estate one: regeneration of an adjacent district raises the floor of the streets next to it.

The systematic TAMA 38 rebuild — in which 26 Isaac Harif is itself a participant — is replacing the 1950s-and-60s building stock on this stretch with new buildings to current earthquake and living-standard code, one address at a time. The critical mass of rebuilt stock in a quarter is one of the practical markers of when a street moves from under-transition to transitioned.

The quarter is not there yet. It is, at the point of this building’s handover, still on its trajectory rather than arrived.

The beaches and the walking register

The beaches of southern Tel Aviv and northern Bat Yam are a short walk from 26 Isaac Harif — within fifteen minutes on foot to the nearest coastline. These are not the Frishman or Gordon beaches of the central Tel Aviv register; they are the quieter southern stretches, less developed in their beach culture but meaningfully less crowded and with a different, more local character. The Bat Yam promenade — the restored section — is under ten minutes by light rail or twenty minutes on foot.

Red Line light rail stations are within a five-to-seven-minute walk, connecting directly into central Tel Aviv.

The buyer

This building is addressed to a specific buyer the office will recognise but would not ordinarily lead with:

The value-and-growth investor. An owner who can hold the residence for ten years and who believes the southern Tel Aviv regeneration arc will complete over that horizon, with the corresponding effect on values.

The local-register primary buyer. An Israeli buyer — returning Israeli or resident Israeli — who works in southern Tel Aviv or in Bat Yam, who does not need or want the central-Tel Aviv register, and who is correctly reading this quarter as the right scale and price for their primary residence.

The cross-portfolio buyer. An Altitude Privé correspondent who already holds a central Tel Aviv primary residence elsewhere in the office’s catalogue, and who is considering an additional residence in the value-and-growth register as part of a broader property position.

The buyer this building is not addressed to: the single-residence Anglo or French buyer whose reference point is an established central Tel Aviv address. For that buyer, the office’s recommendation would direct to Lev Ha’ir, the White City, or the Bavli catalogue — not here.

The representation

Construction is under way. Handover is anticipated in 2027. The developer has released residences for qualified enquirers, and pricing in the current construction phase reflects the building’s stage of completion.

For buyers whose position genuinely fits the register described above — and the office will be direct about that register on the first call — the inventory remains under discussion at the office’s correspondence level.

Not Lev Ha’ir, not Bavli, not Rothschild. A different proposition, in a different quarter, on a different trajectory. An investment-and-growth address, honestly presented.

A note from the office. If you are considering 26 Isaac Harif — and if the investment-and-growth register the office has described above fits your specific position — a brief conversation is the simplest place to begin.

→ Request a conversation

By appointment. By introduction. By conversation.