Number one, at the end of the boulevard. The address that meets both the city and the sea.
Rothschild Boulevard · Completed 2019 · Design: Yashar Architects
The boulevard begins at Habima Square and, forty-two storeys into the sky at its southern end, meets the sea. Rothschild Tower — the building at No. 1 Rothschild — occupies a position no other address in Tel Aviv can claim. Look north from the upper floors and the full length of the boulevard opens below you, a kilometre of tree canopy leading directly to the cultural quarter. Look west and the Mediterranean is eight minutes on foot. Look south and Neve Tzedek begins at the building’s base.
Few buildings in any city sit at the convergence of three distinct neighbourhoods at once. This one does, and the floor plans were drawn with that fact firmly in mind.
On the boulevard
No. 1 Rothschild is the building that concludes the boulevard — or begins it, depending on which direction you are walking.
The address carries a different register of prestige from the mid-boulevard positions. Meier, at No. 36, is Rothschild at its most architecturally significant. Nos. 17 and 22 are Rothschild at its most boutique. No. 1 is Rothschild at its most urban and most connected — a building that serves as the physical hinge between three of the city’s most important quarters, and an apartment here is as much an address at the foot of Neve Tzedek as it is one on the boulevard.
This matters for the lifestyle the building produces. Residents walk to Neve Tzedek’s restaurants rather than driving. They walk to the beach rather than arranging transport. The boulevard’s cafe culture begins at the front door.
On the buyer
The building attracts a buyer who does not want to choose between districts.
For years, the typical high-end Tel Aviv buyer faced a binary decision: the quiet enclave character of Park Tzameret, or the urban energy of central Rothschild. Rothschild Tower’s position allows for a third option — urban, walkable, connected to multiple quarters at once, and with a view of the sea thrown in. This suits a particular type of buyer rather well.
The resident profile is notably international. A significant number of owners divide their time between Tel Aviv and London, Tel Aviv and New York, Tel Aviv and Paris. The building supports this pattern with the operational infrastructure — the mail handling, the cleaning arrangements, the flexible use of the residence while the owner is abroad — that a purely family-oriented building would not need.
On representation
Rothschild Tower produces a somewhat more active resale market than the older Rothschild buildings.
The relatively recent completion date, the higher proportion of international owners, and the life-circumstance sales that follow from both — these produce a steadier flow of inventory than, say, Meier. The residences do not linger on the market when they appear, but they do appear.
We show the building frequently, particularly to buyers who have come to Tel Aviv from another city and are adjusting their expectations of what a Rothschild address can be. Many had imagined Meier, or one of the boutique towers in the middle of the boulevard. No. 1 Rothschild is often the answer they had not yet considered.
The building that concludes the boulevard. The residence that concludes the search, rather more often.
A note from the office. If you are considering a residence at Rothschild Tower — as a buyer, as an owner, or simply as a matter under quiet consideration — a brief conversation is the simplest place to begin.
→ Request a conversation
By appointment. By introduction. By conversation.
