Two circles, designed by Starck. The building that made Tel Aviv legible to the rest of the world.
Park Tzameret · Completed 2013 · Design: Philippe Starck
There are towers in Tel Aviv that only Tel Aviv knows about. YOO is not one of them. The two circular towers on Nissim Aloni are the single silhouette the city offers to visitors who have never been — recognised from London, from Paris, from Miami, from anywhere the YOO brand has left a mark.
The building is unusual in the Tel Aviv context for a simple reason: it was designed for an international audience before it had a local one. Wraparound views from every apartment, a resident programme closer in register to a London or Dubai development than to anything the city had built before, and a marketing posture that assumed — correctly — that a significant portion of the buyers would never spend a full year in the building.
On the quarter
Park Tzameret is an enclave, and YOO sits at its most visible corner.
Residents benefit from the quarter’s full catalogue of advantages — the gated security envelope, the Ayalon access, the proximity to Ramat Aviv — while presenting, from the outside, a rather more international face than the older Akirov buildings. The YOO wordmark has marketing weight in markets where “Tel Aviv” does not. That legibility is the single most important commercial fact about the building.
On the buyer
The YOO buyer is not the Akirov buyer.
Where Akirov skews toward established Israeli families who have lived in the country for decades, YOO attracts a noticeably more international profile — owners whose primary residences are in London, Paris, New York, and occasionally further east, who maintain the Tel Aviv apartment as one of three or four homes they rotate through the year.
This produces a distinctive resident mix. The lifts are quieter mid-week than at Akirov. The weekend density is higher. The building handles its international owners with a fluency that is, in our experience, rarely matched by the older Tel Aviv stock.
On representation
YOO transacts more openly than the other Park Tzameret buildings, but rarely openly enough.
Units here do occasionally surface on the public market, usually through one of the two or three agencies with a long relationship with the building. More often, they move quietly — an owner moving primarily to one of their other cities, a family changing stage, an executor settling an estate. The conversation frequently begins before the decision to sell has been firmly taken.
We know the building well. We have introduced buyers to it, and sellers from it, across several of the towers’ unit types — including some of the larger wraparound configurations that rarely appear in public inventory.
The building the world recognises. The transactions it rarely sees.
A note from the office. If you are considering a residence at YOO — as a buyer, as an owner, or simply as a matter under quiet consideration — a brief conversation is the simplest place to begin.
→ Request a conversation
By appointment. By introduction. By conversation.
